- May 2015

Wheel Wednesday: ADV.1 Wheels

Wheel Wednesday

If Mr. Gatsby was a real person and lived in our era, there are certain things I’m sure he would have enjoyed. I can imagine this scenario in my head already. He would wake up in the morning and drink coffee that was sourced from the blue mountains in Jamaica, take a shower and apply some creme da le mer to his face, proceed to put on his Zegna suit and last but not least, he would go for a drive in his BMW I8. The reason why I say a BMW I8 is purely because it’s so different looking on the road, it oozes great amounts of exclusivity, it has new age Gatsby written all over it. I forgot to mention, the I8 Mr. Gatsby would be driving, would be no ordinary one, it would be riding on a set of ADV.1 wheels. You see ADV.1 is a company that prides itself to catering for the “high end enthusiast”, now if that statement doesn’t make you want to throw your millions (real or imaginary) at them, I don’t know what will.

Yes, ADV.1 is a boutique wheel maker, which is focused on designing original high quality wheels, for high quality cars. If you look at the cars that have a set of theirs on, its always something quite special. I think it’s good that you still get companies out there like this, companies that aren’t afraid to say that their products are for a specific type of person. In this day and age, most car manufacturers are trying to please everyone, but it’s nice that you can still individualise your car if you want to, and do it right at that. The wheel that I’m particularly fond of is the 15R wheel, its a classic design with a twist. What I like about it is the simplicity behind the design, when you put a set of wheels on a premium car, you need to do in such a way that you don’t look like someone who just signed a record deal. I can’t seem to find a price for these wheels unfortunately since the ADV.1 website asks me to request a quote. Although If I was about to buy a set, I wouldn’t be asking for the price would I? The good news is that you can get a set in South Africa by the sellers of all things nice, the Daytona group. This makes sense to me because whilst you buy an Aston Martin, Rolls Royce or BMW, you might as well get you Gatsby on and compliment your purchase with a set of ADV.1’s. Happy Wheel Wednesday Motorists.


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