You have probably seen the advertising campaign for the new Audi Q2 – #untaggable is what they call it and that is exactly what it is. The Audi Q2 is difficult to define, where does one place it? What do you compare it to? These were questions that all ran through my mind during the launch of the Q2 in Cape Town.
So what exactly is it?
Audi define the Q2 as a compact SUV, which fits into the premium A0 section of the market. It could easily be described as a crossover, or even a sporty hatchback. Audi South Africa don’t view this car as having a direct competitor and it’s easy to see why. Over the course of the launch, it started to become clear what this car is and the type of person it is aimed at.
The Audi Q2 has a very youthful feel about it, it’s hip, funky, extremely stylish and very “out there”- you could say. This car is not aimed at the type of person who would buy a Q3 or Tiguan for example, those cars, although great, come across as vehicles suited for a small family, but more notably, they are not particularly exciting either.
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The Q2 is aimed at the younger market, an audience in their twenties who are designers, creators and are starting out in the business world – these are the kind of people who I envision would be interested in being untaggable, or at least sitting in it on the daily commute. The interesting thing about the Q2 is that it is very similarly priced to the bigger Q3, but appeals to a totally different audience. So in effect, the Q2 is not a lesser car, (albeit a little smaller) when compared with the Q3, it just has a different purpose.
The Q2 is nothing like you have seen before, it has edgy design and sharp features. Prominent design features which you will notice are the concaving lines along the side – a unique feature to the Q2 which gives it a different look to anything you will currently find on the road. An Edition #1 version of the Audi Q2 is due for release later this year, this model will feature a unique Quantum Grey Colour, which looks very similar to Nardo Grey, with a little bit of sparkle.
The Q2 is the first of new Audi models to feature this design style, and we can expect future models to follow a similar pattern. Audi have a big 2018 planned with a host of new and updated models, including the Q8.
Step inside the new Audi Q2 and it will feel very similar to the interior of the Audi A3 and other Audi models, there is nothing that would strike you as new or majorly different – it looks and feels very Audi-ish with a clean design and classy feel. The optional sports seats are a nice option to have and were comfortable, they also filled the cabin nicely and added to its visual appearance.
The Audi Q2 will also be available with Pilot Assist, which is the fully digital dash display which allows different views for Car Information, Music and Navigation. This is paired with the 12” TFT screen on the Dashboard. For the record, the Pilot Assist is one of my personal favourites. The Q2 is the only vehicle in its segment to offer a TFT binnacle and it’s an option I’d certainly tick.
The interior is let down slightly by the door cards, They look and feel a little cheap as the lower portions are covered in hard, black plastic. It would have been nice to feature some Alcantara or leather like other areas of the interior. I do understand the reasons behind it though, cost being one of them.
In terms of space, the rear seating area was limited in this regard so if you are tall, unlike me, you may find it quite cramped. The boot space is adequate though with 405-litres on offer, which expands to 1050-litres with the rear seats folded.
How Does It Drive?
The Q2’s we had for the day featured Audi’s 1.4 TFSI engine, which produces 110kw and 250Nm. This is a proven engine in other cars, such as the A3 and it performed as expected. Power delivery is smooth through both the 7-Speed S-Tronic Automatic and the 6-Speed manual transmissions. I did feel that it lacked torque at low RPM, especially in second gear, which was something that I also noticed on the 1.0L variant. This could also have something to do with the COD (Cylinder On Demand) technology which is built into the 1.4 Engine. This feature disables Cylinders two and three at loads of up to 100Nm from 1400rpm with the S-Tronic, and from 2000rpm with the manual variant.
The Chassis and the suspension is where everything comes together and the Audi Q2 really impresses, because it has a high design, one may think that handling would not be one of the car’s best assets.
The Q2 was rigid and as we drove along the bumpy Bainskloof Pass, the car did not feel unsettled with the suspension absorbing the rough surface, even under braking and sharp bends, the Q2 performed well. It has a sharp and accurate turn-in and a very neutral feel, only getting out of shape and providing just a little understeer on one heated occasion. You can enter a corner at speed and trust that the little Q2 will handle it well.
The 110kW produced by the 1.4 TFSI coupled with the great handling and chassis of the Q2 makes for a fun car, which suits its overall persona down to the ground. A young buyer will not have to be worried about getting bored with the Audi Q2.
Audi have given the Q2 some of their driver assist packages as optional extras. The first of these is Pre Sense which uses a front radar system to detect hazardous situations with other vehicles and pedestrians and will apply braking if necessary. Park Assist is also available, which does a little bit more than the name suggests and will basically park your Audi Q2 for you. Further to this, Cross Traffic Rear Assist helps when reversing from parking spaces, by sensing other cars which could potentially cross your path. Audi also offer Side Assist and Adaptive cruise control on the Q2 to finalize the driver assist packages.
The Q2 is currently only available as the 1.4 TFSI variant. The 1.0 TFSI and 2.0TDi will be available from May, producing 85kW and 200Nm and 105kW and 350Nm respectively. Unfortunately, a Quattro option will be not available in South Africa due to market placement and cost of the vehicle, however it will be available overseas.
Here is where things get interesting, with a starting price of R434 500 for the 1.0L base model and rising to R565 000 for the 2.0 TDI model, the Q2 is not a cheap car. Yet, it is aimed at a young market.
Audi plan to solve this issue with attractive finance offers and a special guarantee buy-back specifically for the Q2. Audi have done their research and I am positive that the Q2 will work for them. The price is a big drawback for the younger market, especially with a well- specced vehicle. However, Audi do feel confident that it should not be too much of an issue – only time will tell.
- Audi Q2 1.0T FSI manual: R 434,500
- Audi Q2 1.0T FSI S tronic: R 453,000
- Audi Q2 1.0T FSI Sport manual: R 464,500
- Audi Q2 1.0T FSI Sport S tronic: R 483,000
- Audi Q2 1.4T FSI Sport manual: R 511,000
- Audi Q2 1.4T FSI Sport S tronic: R 529,500
- Audi Q2 2.0 TDI Sport S tronic: R 565,000
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The New Audi Q2 : It Really Is Untaggable