- Aug 2015

South Africa says hello to Brabus

Modded Monday: Brabus is officially available in South Africa

Walking into Daytona is like walking into the equivalent of a candy store for petrolheads. One the one side, you have the choice of various Mini’s and BMW’s, raging from M models to the eco-friendly I-stable. One the other side you have Aston Martin and Rolls Royce, the two most suave car brands out there. Then lastly, in the middle, there is the McLaren and Daytona showroom, which is always stocked full with different types of exotics. At Daytona, there is a division called Daytona Customs, this part of the company caters specifically for those who want a little bit more in terms of exclusivity. If more is what a client wants, then more is what they will get at Daytona. As of last week Daytona was happy to announce that Mercedes Benz Clients wanting more, had to look no further since Daytona is the now sole official importer and distributor of Brabus in South Africa.

What does that mean for Mercedes Benz clients?   

This means that a Mercedes Benz client can customize their car with Brabus parts, which is world renown for its quality and craftsmanship. The modifications include exterior parts such as body kits, wheels and suspension kits, interior parts and last but not least, exhaust system. All of the highest quality. The aim of these modifications is to enhance the assets of Mercedes Benz’s and still maintain the car’s classy nature.

What this does for the South African Modifications industry.

In South Africa modifying vehicles is a big business, one that is popular among different ages, races and genders too. The issue about modifying cars is that there is a negative association with this because often times, certain modifications are done without the right knowledge. As a result there have been numerous issues that have happened to modified cars and vehicle manufacturers have generally been against modifying due to the risks associated with it. On the other hand, if modifications are administered properly to cars by trained professionals that can guarantee that the car will function properly in day to day scenarios, the risks are reduced of things going wrong.

Slowly but surely, viable solutions are being put in place for certified modifying to happen in South Africa, which is great for local clients looking to customize their cars without risk. For BMW there is Schnitzer, for Volkswagen there is Oettinger and now for Mercedes Benz there is Brabus. This shows that if the right steps are followed, tuning brands and manufacturers can meet half way, creating great solutions for clients seeking something different. Daytona is one of the companies at the forefront of making collaborations like this happen and we hear that there will be more options like this available in the near future. We welcome this progression in the modifications industry and we are excited for what is in store in the near future from Daytona and other companies run by enthusiasts. Happy Modded Monday Motorists.

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