Press - January 2017

KIA punches back with bold new Picanto design.

No matter what anyone tells you, aesthetics play a major part of consumer behaviour when it comes to buying cars. This may be even more so in the compact A segment vehicles, a segment aimed at the youth. The youth as we know it “like things”, so if something looks great, chances are they will be interested. Manufacturers know this and as a result, they have created hip ways to engage with their target market.

The KIA Picanto is a youthful car and more often than not, drivers of Picanto’s look just as good as the cars they drive. The Koreans have put a tremendous effort to make their cars appeal to all types of people, hence why they’re full of technology and are aesthetically pleasing. Over the years, brands like KIA have proved themselves as not only good looking, but also good quality too. Those who have bought them, have had great experiences with them, so much so that the brand has won awards for this. If you’re one of those clients or you’ll be looking for a nifty small car this year, you’ll be happy to know that there’s a new Picanto coming. Yes the people at KIA have revealed an edgy design of what the car will look like ahead of its official reveal at the 2017 Geneva Motor Show.

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Sticking to the current cars stylish looks, the new design adds to that with bolder liners and sharper edges. The wheelbase of the new car will be 15mm longer, giving it more a stance. Buyers will have a choice of 11 different colours to choose from and there will be a choice of a GT-Line, such as is displayed in the image. The interior has also been completely redesigned to look more modern and it features a touch screen infotainment system. Based on what we’ve been given below, we think the new Picanto will be a good fit for a segment that is highly competitive. Now we await more details as the car will arrive in South Africa before the end of 2017.

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