Driven - July 2018

Here’s why you should buy the Alfa Romeo Giulia

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Alfa Romeo Giulia 

I know what you are all thinking, how does the Italian stallion compare to the ever so popular BMW 3 series, Mercedes-Benz C-Class or the third German moustache – the Audi A4?. All giants of the same segment.

This article isn’t going to be a long-winded and unnecessary comparison, the seats are like this, the wing mirrors are like that…if that’s what you came for you can copy and paste the above paragraph into the mighty Google search. This article is simply going to give you the reason why one should consider the Giulia- summed it up in one word: Difference.

Alfa Romeo Giulia

Let me expand this over a few hundred words.

You see, a BMW 3 series is a great proven product, likewise a C-class, they sell in droves partly because of this, but also because these brands are huge in this fine country of South Africa. Consumers buy BMW/Mercedes/Audi products for the same reason they buy Apple- because of how it interprets them and how they are viewed by their friends. I have happened to fall for this clever marketing ploy, you don’t sell the product, you sell the experience, the lifestyle…

Alfa Romeo Giulia

The first Alfa Romeo Guila I drove happened to be the QV, its fast and nimble front end caught my attention, so did the faulty electronics, and then a day later it ended up in a tyre wall ( through no fault of my own) It’s safe to say I didn’t get to spend much time in that specific vehicle, but after spending a good amount of time in the “standard” model, the Giulia just happens to also be a very good motor vehicle – shock horror.

However, I can’t just leave you with that to break the mould. We can all see its beautiful, but above that, it drives very nicely from both a comfort and performance perspective, it’s darn comfortable, the interior is fairly splendid and features technology which belongs in 2018. The Giulia’s 2.0 Petrol with 147 kW 8-speed automatic transmission offers just a good if not a better driving experience than its direct competitors. So here is what you need to ask yourself, why not be different?

Alfa Romeo Giulia

You see, life isn’t always what your friends think. While on route to test drive the “you know whats”, break the stereotype and pull into your nearest Alfa dealer. You never know unless you try and let’s be honest, if I had a Rand for every 320 M-Sport I passed on the morning commute, I wouldn’t be making a morning commute…


Also published on Medium.