Feature Friday: Suzuki’s answer to those looking for an affordable Sedan, the Ciaz.
Keep-It-Simple-Stupid. This is a phrase that has been told to many and said by many, for good reason too. When things get complicated especially in cars, it detracts from the purpose of a car being a car. There’s nothing worse than a car that drives terribly but tries to distract you with gimmicks to hide the fact that it’s a rubbish car. Good thing nowadays there aren’t many new cars that are very terrible. Then again you do get some cars that make you wonder why the manufacturer put more emphasis on the sound system than the gearbox.
The Suzuki Ciaz 1.4 GL is a car that uses the K.I.S.S. philosophy. It doesn’t try wow you in any way, but it’s very effective in its purpose, that of being a good quality sedan. You get two types of people in the car buying world, those who love cars and those who want to get to work. The majority of people want to get to work but that doesn’t mean that they don’t require some creature comforts such as Bluetooth, a solid ride and good build quality. For those looking at those qualities in a car whilst needing some space at the same time, the Ciaz will tick all the boxes. The biggest box the Suzuki Ciaz will tick, is the price box. With a starting price of R180 000 you can’t disagree that this car is probably one of the best priced cars in its segment.
This makes me think of Pick n Pay’s no-name brand items. To be honest, If you gave me a glass of no-name brand milk versus a glass of Clover Milk, I wouldn’t be able to tell you the difference. At the same time if you placed both products in front of me and asked me which one I thought was better, I would probably say the Clover milk. Why? Because since I was little boy, each time I opened the fridge the only milk I would see is Clover milk, so automatically I think it’s the best. That’s the biggest problem in South Africa, we’re too used to brand names so in terms of sedans, we think something other than the “Big Three” isn’t any good. The reality is that there are good cars out there that are spacious and comfortable at half the price.
Obviously the brands that are regarded as the sedan staples in South Africa offer more in terms of performance, comfort and prestige. Those cars are in a different league, they are premium brands but the attributes they have don’t come for free. That is why you will pay double for those cars. The “big three” can be regarded as organic milk, yes it has more nutrients, but normal milk won’t stop you from eating your Corn-Flakes. Many health fanatics only drink organic milk, which is okay if you can afford it, but some may not be willing to pay R40 for 2 litres of milk, or it may be out of their budget to do so.
The same goes with cars, what about those individuals who aren’t in the market for a premium sedan? Those who simply want reliability and spaciousness at a good price? For those who want to simply eat their Corn-Flakes, they have great choices such as the Volkswagen Polo Sedan, Honda Ballade and Chevrolet Cruze. These cars offer just that and they compete directly with the Suzuki Ciaz in terms of price and specification. The Ciaz definitely holds its own against these cars. the fact is that the Suzuki Ciaz 1.4 GL or GLX will not implode if you drive it quickly, it responds well for a car larger car with a 1.4 litre engine. The car will also not refuse to turn a corner properly. The safety belts will not fall off in an accident and the large boot will not reject your groceries, in fact many things will be welcomed in the boot. This car is the direct answer to an affordable sedan.
If you’re looking in this segment of car, you need to decide what kind of client you are. Do you love cars or do you want to get to work? For some it may have always been a dream to drive one of the “big three”. If you part of that group and want the status that comes with driving a brand name, buy the brand and pay the premium. If you’re a more simple person and you want a car that operates in a different segment but is still spacious, comfortable and gets you from A to B, the Suzuki Ciaz should be one of your top picks. The choice is yours.