Press - July 2017

BMW 7 Series Edition 40 Jahre

BMW 7 Series Edition 40 Jahre

The number ‘7’ in the Bible represents perfection and wholeness. I’m sure when BMW first made the 7 Series 40 years ago, they took that into mind due to the fact that the 7 Series is what BMW calls perfection and have never faltered on that principle. Now fast forward 40 years ahead – BMW celebrates their iconic flagship car in making the BMW 7 Series 40 Year Edition and it is dripping with luxury, driving pleasure and innovation.

Let’s start with the innovation part. Over the years, BMW has assumed a pioneering role for technological innovations that ultimately enhance driving pleasure. To give a few examples: the first 12-cylinder engine in a German post war automobile (1987); the first integral navigation system in a European production car (1994); the premier of unrestricted internet usage inside a vehicle (2008) and more. With all these innovations, you would think BMW have a time machine and go back and forth in time stealing future designs to enhance the 7 Series.

“What does this car do differently then?” you might ask.

Well this 7 Series has laser light headlamps, which help increase the range of the headlamps to as far as 600 meters! In plain English, that is roughly 6 soccer fields put next to each other. Amazing!

The 40 Year Edition 7 Series will be available in South Africa exclusively as the M760Li xDrive derivative. It’s a car, then, for the ballers to climb in the back and recline and think about their millions and for the bodyguards to fight over who rides shotgun. 200 units have been made and South Africa is only receiving 5, the M aerodynamics package, high gloss Shadow Line and 20-inch light alloy wheels will come as standard.

BMW 7 Series Edition 40

To top all of this exclusivity off, it only comes in two colors: Petrol Mica metallic and Frozen Silver metallic. With various color combinations on their Full Merino fine-grain leather trim offered, you can only expect that the seats are more comfortable than your bed at 6am on a cold winter’s Monday morning. The fascia finishes are crafted from the finest wood to bring the luxury level to its optimum.

BMW 7 Series Edition 40 pricing in South Africa

Now, there are more options available but these will be released to the brave souls who can stomach the cost of this precious beast. Here in South Africa, the car will set you back some R3 085 900 and should be available in the fourth quarter of 2017.