Over recent years we have seen the Pickup or Bakkie market change, instead of the classic workhorse, Bakkies are used more for commercial and private sectors, simultaneously. Not only have they adapted into vehicles that look and feel great, they also have plenty of space for passengers, especially the double cab models.
Mercedes have cottoned onto this and released the first concept images of their new X – Class. Mercedes say they will change the segment of mid-size pickups by releasing the world’s first premium Bakkie, fair enough. There are two model variants, the first being entitled “stylish explorer.” As you can see from the designs, this is a more upmarket urban vehicle which maybe gets used for a cross-border family trip once in a while. The interior is true Mercedes style with leathers, woods, and shiny metal. Although being a Bakkie, I can’t imagine this vehicle will be lugging around too much construction/building materials during its life. I feel its more aimed at the owner or big boss of a construction company or architectural firm, maybe once in a while a spanner and screwdriver might slip into the back.
The second is the X Class “powerful adventurer.” This vehicle, as the name suggests have been aimed at those kinds of people who like to go out, explore and conquer many terrains and lands. This model is my kind of vehicle; it features massive ground clearance, big, chunky off-road tires measuring 35 inches high, by 11 inches wide, the wild offroad styling is finished off by an electric front winch. The interior is still luxurious but has more rugged, out there kind of feel. The Powerful Adventurer is the kind of vehicle which would be loaded up with surfboards and driven over the border into Namibia when the Skeleton Bay surf is firing. Both variants will contain the classic Mercedes tech such as online connected drive systems, lots of sensors, fancy suspension systems and the like. Regarding engines, Mercedes have said top-of-the-line models will be powered by a V6 Diesel, coupled with a very technical four-wheel drive system.
Mercedes are aiming the X Class at five markets with one of them being the successful adventurer/extreme sports person.( They will need to be successful to afford one of these) Another target market is active families with an “affinity” to premium products( See above, once is a while cross-border holiday). The X class is also aimed at trend-conscious individualists, business owners and landowners in South Africa.
These vehicles are targeting for a late 2017 launch, the question for me is price, the X class is a much more premium vehicle than the R600k Wildtrack, so how much more is it going to cost? Unfortunately for most, I feel this vehicle is going to be out of their league.